All clients want to make their product or service relevant to current consumer desires. In today's media world, what’s hot today is tomorrow’s passé, and nothing is more important than making sure a brand resonates with consumers and the press. I can provide the most cost-effective and creative way to achieve measurable results for projects and budgets large and small.
One thing all brands need today is a story - something that connects with consumers to win hearts and minds. But it has to be genuine - not confected - and be true to the product or service for a connection that really works. One project I'm particularly proud of is writing the story of the entrepenuerial characters behind Diageo's most famous and enduring brands - from Arthur Guinness to Johnnie Walker to Charles Tanqueray and more. You can download a copy of the 20-page booklet here.
From a quick project or consultation to a full review of a brand’s image, I offer affordable options to keep companies on-trend and relevant to consumers. I can provide short-term support for new business ventures, pitch teams and thought leadership from one day to several months. I deliver actionable plans geared towards measurable results. I've had great success working with boutique and global agencies to provide short-term hands-on help.
Award winning press materials, brand stories and key message development, corporate citizenship materials, product launches, seasonal promotions. I know how to make brands stand out from the crowd. And I'm not afraid of getting my hands dirty to get the job done.
Whatever your needs, I'm happy to help - from a product launch and brand strategy, to sponsorship and special event concepts, social media strategy, a quick marketing initiative or an extra pair of reliable hands for a special project. I can provide short to long-term assistance on special projects, or provide expert advice on programmes in progress to help them stay on target. I integrate well into in-house teams to provide skills you may not have on-staff, or don’t need full-time. I've had particular success with short-term, performance-driven media and marketing programmes designed to provide a PR or sales boost. These types of project are extremely affordable but yield measurable results. Most importantly my work is highly creative and built-to-order ensuring that your brand stands out from the crowd.
I'm happy to work in-house or remotely and I have excellent references and case studies from clients around the world.
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