Case Studies

Recent projects include:


  • New press kit for accessa.org a non-profit tackling industrial emissions
  • European launch of Eristoff Ginger vodka in Brussels with Red Hot
  • Launch of a new environmentally responsible beef company
  • Develop annual PR plans for Hudson Sandler hotel and hospitality brands
  • Consultancy for Ogilvy PR on several premium brands for seasonal promotions
  • Review of brand essence language for Grolsch beer
  • Discreet consulting for agencies needing strategic support on major consumer brands
  • In-house mentoring on consumer PR skills and continuing education
  • Behind the scenes support for new business pitches at boutique agencies (via NDA)


Every project below was devised and managed by me. Detailed case studies are available on request for these and many more. The Buchanan's video was written and narrated by me as the introduction to an interactive experience I created with the master distiller. 


Some of the brands I've worked on
Some of the brands I've worked on
Eristoff Ginger Vodka Launch
Pan-European launch of Eristoff new Ginger flavour with "Red Hot" in Brussels, May 2019.
Eristoff Ginger Vodka Launch
Pan-European launch of Eristoff new Ginger flavour with "Red Hot" in Brussels, May 2019.
Red Hot
Record gathering of red-heads
Invite to Launch at UK Embassy
Launch "The John Walker" at Embassies and Consulates in S. America
Johnnie Walker: The John Walker
Johnnie Walker: The John Walker
Johnnie Walker: The John Walker
Sabre Award winning launch project for Diageo's £2000 a bottle ultimate Scotch.
Johnnie Walker: The John Walker
Johnnie Walker: The John Walker
Launch of Johnnie Walker King George V
Award-nomimated launch of special edition celebrating George V granting Walker the royal warrant
Launch of Johnnie Walker King George V
Bespoke collateral materials designed and produced by my team.
1st Ever Variety Show at the Tower of London
Hosted by David Suchet, the Beefeaters and stars of the West End. First ever Variety Show at the Tower of London raising funds for the Tower renovation.
Live at the Tower
Over 120 performers helped us raise money for the Tower restoration.
Drambuie Den
Relaunch project for Drambuie in New York and Los Angeles.
Drambuie Den
Partnered with HGTV star Bill Duggan to help men develop their Signature Spirt.
Drambuie Den
Bespoke "secret" website to sign up guests.
Relaunching Perrier in America
Relaunching Perrier in America
Perrier Cowboys
LGBT marketing campaign for Perrier with gay film festivals in the USA.
Perrier Cowboys with Seth Green and Macaulay Culkin
Perrier Cowboys with Seth Green and Macaulay Culkin
Almost Famous Chefs
Award winning education project for San Pellegrino with the USA's best new chefs.
Almost Famous Chefs
Award-winning Chef contest in Mandalay Bay Las Vegas.
San Pellegrino LA Dine-Out
Hugely popular promotion at some of Los Angeles' finest hotels and restaurants.
San Pellegrino LA Dine-Out
Integrated marketing project with fine-dining venues in LA.
San Pellegrino LA Dine-Out
Designed and produced all promotional and collateral material including print, online and radio.
Haig Supreme
Created all collateral materials and launch concept for brand new Scotch Whisky.